Campaign URL Builder

This tool allows you to easily add campaign parameters to URLs so you can measure ad performance or see where traffic is coming from.

Only use this tool for links that are placed on external sources, such as digital/print ads, external websites, emails, or print pieces. Do NOT use this tool for links placed on our websites, such as a link from a [*].ontariotechu.ca page to another [*].ontariotechu.ca page.

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

Webpage URL *

The full webpage URL; NOT a short URL.
E.g., https://ontariotechu.ca/about/history/index.php

Important note:
Do NOT use short URLs.

If you are copying a URL from your browser bar and you see additional text at the end of the page path such as ?hstc[90937712357683438...] or ?utm_medium=[...]&utm_source=[...], be sure to exclude everything after and including the question mark when you input the website URL here.

Medium *

Marketing medium not in the list? Contact webteam@ontariotechu.ca for assistance.

Source *

The specific referrer.
Select from the list of suggested sources or enter your own.

Campaign name *

The marketing campaign name or event series name.
Select from the list of suggested campaign names or enter your own.

Content

Used to differentiate similar content versions or links within the same ad/piece.

Additional parameters

Additional key-value pairs.
E.g., &parameter-1=abc&parameter-2=xyz

Fill out the fields above