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About the brand

Why the new brand identity?

Since its founding in 2002, the university has quickly established itself as one of Canada’s newest publicly funded research universities; it has enjoyed many successes and is well-positioned for the future. We have a great story to tell. Unfortunately, the university has struggled with developing a definitive identity. A unified brand platform will strengthen our ability to significantly enhance our image and reputation going forward.

Our new brand is:

    • Simple, unique and identifiable: stands out in a crowded academic landscape.
    • Technology-focused: consistent with our mandate and communicates our positioning as an innovative and leading-edge technology-focused institution.
    • Modern and relevant: approachable, untraditional and confident.
    • Flexible: useable across multiple applications that range in scale and touchpoints.