About our brand
Ontario Tech University
We're a modern, nimble and tech-focused institution. Our brand name raises awareness of our strong reputation and demonstrates our place amongst global post-secondary technology institutions.
Our official name remains University of Ontario Institute of Technology and it’ll be used for our degree parchments and official documents. All other communications and references must be Ontario Tech University.
Reminders:
- Don’t incorporate OTU or any other acronym into communications or designs.
- When referencing our university in body copy, use the full name Ontario Tech University and Ontario Tech in subsequent references.
- When using a faculty signature, ensure Ontario Tech University is prominently placed elsewhere within the same communication.
Our identity
Our identity signals the start of an exciting new era and reflects a stronger, emboldened campus spirit.
The iconic Shield represents a commitment to openness and possibilities. The Arrow reflects tech-forward momentum, always pointing towards a better future.
Our colour palette includes an infusion of orange to differentiate ourselves. A modern, customized wordmark complements a versatile typography system.
Our brand identity instils every university touch point including merchandise, website, printed collateral, way-finding and building signage, and social media. More than just a logo, the identity helps to tell our story with consistency, unity, and pride.
For more information contact brand@ontariotechu.ca.
