Symbols
Symbol formats
Primary Spirit Symbols
The Ridgebacks paw and dog with shield are the primary Spirit Brand symbols. They should be used in the most visible and high-profile Spirit Brand touchpoints.
By setting the paw and dog within the italicized shield, we draw an important connection between the Spirit Brand and Masterbrand.
Secondary Spirit Symbols
The Ridgebacks Paw and Dog without the Shields are secondary Symbols. They should be used as supportive elements and used more sparingly in the brand touchpoints.
Colour variations
As a general rule, and whenever possible, the primary symbols should always be used in its full-colour version. Reverse, white and black versions should only be used in specific cases. Ensure the symbols are always reproduced with approved artwork files and the correct format is used for the appropriate medium.
Usage guidelines
To ensure our brand is represented effectively, the Symbols must be used correctly. This page shows the correct amount of clear space around the Spirit Brand Symbols.
The same spacing rules apply to all variations of the Symbols.
Note: Avoid using the symbol smaller than the minimum noted below.
Incorrect usage
Here are examples of how our Spirit Brand symbols shouldn’t be used. The same rules apply to all variations.
