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Google Analytics

Google Analytics 4 (GA4) overview

  • Can collect both website and app data to better understand the customer journey.
  • Uses event-based data instead of session-based.
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
  • Predictive capabilities offer guidance without complex models.
  • Direct integrations to media platforms help drive actions on your website or app.

GA4 basic training guide

Get familiar with GA4 by completing the courses below. Additional in-depth resources are also listed on this page.

You will require a free Skillshop account to access the courses. When prompted, sign up for a Skillshop account using your ontariotechu.net email address. You do not need to connect your Skillshop account to your .net Google Account if you do not wish to. As you familiarize yourself with Google Analytics, you can complete more courses to suit your needs.

Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Once you are familiar with the demo account and concepts on this page, you can view your Ontario Tech website data by navigating to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.

Manage GA data and learn to read reports (beginner)

Dive deeper into GA4 data and reports (intermediate)

Additional resources

You can find more in-depth resources directly on the Google Analytics Help website: 

Learning modules

The learning modules will guide you through the Analytics Interface and Analytics Reports. Once you are familiar with the interface and reports, you can delve deeper into your data with Analytics Explorations.

These modules are a curated list from Google’s Skillshop Analytics courses to get you started in GA4. You will require a free Skillshop account to access the courses. When prompted, sign up for a Skillshop account using your ontariotechu.net email address. You do not need to connect your Skillshop account to your .net Google Account if you do not wish to. As you familiarize yourself with Google Analytics, you can complete more courses and modules to suit your needs.

Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Once you are familiar with the demo account and concepts on this page, you can view your Ontario Tech website data by navigating to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.

Guided tour of your Ontario Tech website property

  1. Login to Google Analytics using your ontariotechu.net account.
  2. From the property selector at the very top of the page, navigate to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.
    Property selector
  3. From the Home screen, select the vertical three-dot menu icon in the top right corner of the page and choose Start tour.
    Start tour

Additional resources

You can also find more in-depth resources directly on the Google Analytics Help website: