Brand resources, tools and guidelines

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

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Creating and maintaining a strong brand image is critical to our continued success and growth. The guidelines and tools on this website ensure all aspects of our brand are clear, and help to articulate, express and evaluate the brand in every aspect of our daily work. Our easy-to-use brand guidelines introduce the necessary protocols required to effectively leverage our brand identities and it’s important that these standards are respected and adhered to.

If you have any questions regarding these guidelines, contact us.

Accessibility guidelines for print and digital materials

Download and review the full and quick guidelines for the Primary Ontario Tech and Spirit Brands.

Official university colours, fonts and design graphics (brand arrow, patterns and other graphic elements)

Planning guidelines, materials and events galleries, resources, service providers and events calendar

Primary logo, shield symbol, signature identities, Coat of Arms and Spirit Brand guidelines and download links

Brochures, postcards, posters, print services, promotional swag and stationery eStore

Brandfolder media database, guidelines and release forms

Social media guidelines and best practices

Agenda, certificate, digital signage, letterhead, memo and PowerPoint templates

Email signature, events calendar, wallpapers, virtual backgrounds, evites and e-newsletters, and websites

Editorial Style Guide and general writing tips

Some of our selected brand guidelines are also available to download in PDF format below. Note that the content above on the Brand Central website will always be the most up-to-date version.

Brand resources, tools and guidelines

Accessibility

Brand Guidelines

Colours, design graphics and fonts

Events

Logos and identities

Marketing materials

Photos and videos

Social media

Templates

Web

Writing resources