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Social media

Social media plays an important role in reinforcing the Ontario Tech University brand and building the university's reputation. Here are some tips and tools that will help you use social media effectively to tell the university's story:

  • Ensure your department or faculty social media channel displays a branded icon and the channel's name reinforces the university brand through approved naming conventions. If your social media channel still references UOIT, contact socialmedia@ontariotechu.ca for help with updating it to reference Ontario Tech.
  • Whenever possible, mention the university (@ontariotechu on Facebook and Instagram, @ontariotech_u on Twitter) or use our hashtag (#OntarioTech). This adds legitimacy to your posts, helps us track and share it, and ties your channel to the university overall.
  • Follow faculty and staff guidelines for clearly and accurately communicating the Ontario Tech story and representing the university.
  • Use images and videos that reinforce the university's brand and key messages.

For more tips and tools, see our full collection of social media guidelines.