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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

Google Analytics

Migrating from Universal Analytics to Google Analytics 4

As of July 1, 2023, the current version of Google Analytics, Universal Analytics, will be retired and will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. 

The Web Team has already implemented the next generation of Analytics, Google Analytics 4 (GA4). Alongside this change, we have also updated and streamlined our organization’s accounts and properties to provide an efficient implementation process and unified reporting. You will have the same level of access as your previous accounts/properties within the new account structure. 

The Google Analytics 4 data collection model is fundamentally different than the previous Universal Analytics implementation, so we've provided a feature overview and curated a basic training guide to help you transition to the new interface. 

GA4 feature overview

  • Can collect both website and app data to better understand the customer journey.
  • Uses event-based data instead of session-based.
  • Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
  • Predictive capabilities offer guidance without complex models.
  • Direct integrations to media platforms help drive actions on your website or app.

GA4 basic training guide

Get familiar with GA4 by completing the learning modules on this page with hands-on exploration of a Google demo account. 

Or, if you prefer to dive right into your own Ontario Tech website data, you can take a guided tour of your own property. 

Additional in-depth resources are also listed on this page.

Learning modules using a Google demo account

The learning modules will guide you through the Analytics Interface and Analytics Reports. Once you are familiar with the interface and reports, you can delve deeper into your data with Analytics Explorations.

These modules are a curated list from Google’s Skillshop Analytics courses to get you started in GA4. You will require a free Skillshop account to access the courses. When prompted, sign up for a Skillshop account using your ontariotechu.net email address. You do not need to connect your Skillshop account to your .net Google Account if you do not wish to. As you familiarize yourself with Google Analytics, you can complete more courses and modules to suit your needs.

Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Once you are familiar with the demo account and concepts on this page, you can view your Ontario Tech website data by navigating to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.

Guided tour of your Ontario Tech website property

  1. Login to Google Analytics using your ontariotechu.net account.
  2. From the property selector at the very top of the page, navigate to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.
    Property selector
  3. From the Home screen, select the vertical three-dot menu icon in the top right corner of the page and choose Start tour.
    Start tour

You can find more in-depth resources directly on the Google Analytics Help website: 


Learning modules

The learning modules will guide you through the Analytics Interface and Analytics Reports. Once you are familiar with the interface and reports, you can delve deeper into your data with Analytics Explorations.

These modules are a curated list from Google’s Skillshop Analytics courses to get you started in GA4. You will require a free Skillshop account to access the courses. When prompted, sign up for a Skillshop account using your ontariotechu.net email address. You do not need to connect your Skillshop account to your .net Google Account if you do not wish to. As you familiarize yourself with Google Analytics, you can complete more courses and modules to suit your needs.

Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.

Once you are familiar with the demo account and concepts on this page, you can view your Ontario Tech website data by navigating to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.

Guided tour of your Ontario Tech website property

  1. Login to Google Analytics using your ontariotechu.net account.
  2. From the property selector at the very top of the page, navigate to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.
    Property selector
  3. From the Home screen, select the vertical three-dot menu icon in the top right corner of the page and choose Start tour.
    Start tour

Additional resources

You can also find more in-depth resources directly on the Google Analytics Help website: