Google Analytics
Migrating from Universal Analytics to Google Analytics 4
As of July 1, 2023, the current version of Google Analytics, Universal Analytics, will be retired and will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023.
The Web Team has already implemented the next generation of Analytics, Google Analytics 4 (GA4). Alongside this change, we have also updated and streamlined our organization’s accounts and properties to provide an efficient implementation process and unified reporting. You will have the same level of access as your previous accounts/properties within the new account structure.
The Google Analytics 4 data collection model is fundamentally different than the previous Universal Analytics implementation, so we've provided a feature overview and curated a basic training guide to help you transition to the new interface.
GA4 feature overview
- Can collect both website and app data to better understand the customer journey.
- Uses event-based data instead of session-based.
- Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.
- Predictive capabilities offer guidance without complex models.
- Direct integrations to media platforms help drive actions on your website or app.
GA4 basic training guide
Get familiar with GA4 by completing the learning modules on this page with hands-on exploration of a Google demo account.
Or, if you prefer to dive right into your own Ontario Tech website data, you can take a guided tour of your own property.
Additional in-depth resources are also listed on this page.
- Learning Modules using a Google demo account
- Guided tour of your Ontario Tech website property
- Additional resources
Learning modules using a Google demo account
The learning modules will guide you through the Analytics Interface and Analytics Reports. Once you are familiar with the interface and reports, you can delve deeper into your data with Analytics Explorations.
These modules are a curated list from Google’s Skillshop Analytics courses to get you started in GA4. You will require a free Skillshop account to access the courses. When prompted, sign up for a Skillshop account using your ontariotechu.net email address. You do not need to connect your Skillshop account to your .net Google Account if you do not wish to. As you familiarize yourself with Google Analytics, you can complete more courses and modules to suit your needs.
Note: This training is best experienced on desktop because it incorporates tours of the Google Analytics interface. If you're on mobile, we recommend switching to desktop to take this training.
Once you are familiar with the demo account and concepts on this page, you can view your Ontario Tech website data by navigating to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.
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Learn how to navigate the Analytics Interface
Take a tour of the Analytics Interface
Get oriented in the Analytics interface by following this guided tour.
Guided tour: ANALYTICS INTERFACE
Get familiar with the Analytics Interface
Practice navigating the Analytics interface, and learn how to switch between accounts.
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Get familiar with Analytics Reports
Take a tour of comparisons in Analytics Reports
Learn how to use the compare feature in Analytics reporting by following a guided tour.
Guided tour: Comparisons in Analytics Reports
Learn how to use Reports in Analytics
Discover the different features of Analytics Reports, and find out how each one can help you gain insights into your business.
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Get hands-on with Explorations in Analytics (Optional - advanced topic)
Take a tour of Explorations in Analytics
Learn how to navigate Analytics Explorations by following a guided tour.
Learn how to use Explorations in Analytics
Discover the different Explorations templates, and find out how each one can help you gain insights into your business.
Guided tour of your Ontario Tech website property
- Login to Google Analytics using your ontariotechu.net account.
- From the property selector at the very top of the page, navigate to the Ontario Tech University account, which contains the properties you have access to. Select the relevant property to view your site data.
- From the Home screen, select the vertical three-dot menu icon in the top right corner of the page and choose Start tour.
You can find more in-depth resources directly on the Google Analytics Help website:
