Events

Employ the following storytelling tools and techniques to reinforce our mission and values at every event:

All events

Naming and key messages

• Use Ontario Tech University in all your references to the university when promoting, and during an event. If you're repeating the name more than once, in subsequent references, refer to the university as Ontario Tech. Don't use acronyms such as OTU, as acronyms are not part of the official brand (nor is the retired UOIT acronym). 
• Ensure your event aligns with the university's key messages/priorities. Try to find a way to work that messaging into your event.

Templates and materials

• Need an evite? Submit a Project Initiation form to get an evite with correct branding. If you choose to use Eventbrite instead, ensure you use the university's current logo, and the correct university name across the entire Eventbrite page.
• Need a poster? Visit the university's eStore and check out our branded templates for a consistent, branded look.
• Check out the templates section of Brand Central for links to more templates you may be able to use for your event (e.g. Agenda, PowerPoint, etc.).

Land acknowledgment

• Acknowledge the traditional territory on which your event is taking place. Whether in-person or virtual, this is an important step in reconciliation. Visit the Student Life website to learn more about land acknowledgements, and check out the speaking engagements section of the event planning guidelines web page for tips on including this in your events.

In-person events

• Wear your Ontario Tech University-branded name badge and distribute updated business cards. Order them on the university's stationery eStore, do not create your own. 
• For promotional merchandise, follow our logo guidelines and review our vetted vendor list on the promotional products web page. Reach out to events@ontariotechu.ca for help or suggestions.

Event materials

• Use our inventory of branded event materials (e.g. tablecloths, backgrounds). Reserve items using the borrow request form to secure materials for your next event.

Virtual events

• Present a polished, professional look by following these speaker tips for virtual presentations, or share with the guest speakers at your event.
• Use one of the Ontario Tech virtual backgrounds available in the Asset Library to visually identify yourself as a member of the Ontario Tech community for your next online meeting or event.
• When planning virtual events, prepare welcome and closing static slides to welcome attendees and thank them for participating in your online event.