Skip to main content

Media interviews

Media interviews offer valuable opportunities to help journalists, prospective students and their families, donors, industry partners, and the average person (your neighbour or grandparent) understand Ontario Tech University's story and how the university is making an impact on society. Here are some ways you can strengthen the university's reputation while sharing your expertise in a media interview:

All interviews

  • Don't assume the media outlet is familiar yet with the university's correct brand name; make sure they know it's Ontario Tech University and gently reinforce this with the reporter/interviewer.
  • Make sure your voicemail and email signature is up to date with the university's current brand. This is important for all communications, and particularly when corresponding with a reporter.
  • Refer to the university a university, not as an institution or institute.
  • Insert or apply the university's key messages into your interview answers wherever possible/applicable.
  • Use the university-branded 'logo wallpaper' graphic as your Zoom background during virtual video interviews.
  • If you are asked for background information about the university, share this profile.

In-person video interviews

  • Try to pick a location where you can see university branding in the background, such as:
    • Outdoors in front of a university building or somewhere recognizable on campus).
    • In front of a branded background.
    • In another venue that communicates something related to our brand or key messages (e.g. lab with students communicates experiential learning; interaction between professors and students communicates one-on-one connections/sticky campus)
  • If you choose to wear branded clothing, ensure it features the current brand.