Guidelines for placemaking
We shape campus spaces to reflect our brand and create welcoming environments. Our placemaking guidelines work with wayfinding and signage standards to ensure a consistent campus experience.
Enhance a space
If you'd like to improve a space, submit a Communications and Marketing Project Initiation Form. Include details about your audience, messaging, outcome and budget.
If branding or signage is installed without approval from the Communications and Marketing department, the materials could be removed at the department or faculty’s expense.
Key standards
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Paint standards
We have a new selection of pre-approved paint colours that complement our brand and our buildings across campus. Paint can be used to enhance branding, and it’s often a subtle backdrop for other architectural features and must be considered seriously. The Office of Campus Infrastructure and Sustainability works with the Communications and Marketing department to ensure the palette is effectively utilized within each space that is renovated or refreshed.
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Frosting on glass guidelines
Use frosted film as a branding element and to meet building code requirements, not for privacy. The signature arrow pattern, first introduced in Shawenjigewining Hall, appears in new spaces where appropriate.
The Office of Campus Safety and the Office of Risk Management advise against full-window frosting because it can compromise safety. Windows in office entryways and adjacent areas provide essential natural light and sightlines.
A re-assessment of window coverings for privacy is underway as we update our wayfinding system, with recommendations to adjust existing spaces as needed.
"Placemaking shows that the creation of places transcends the material dimension and involves aspects such as sociability, uses, activities, access, connections, comfort, and image, to create bonds between people and a sense of place."
(Source https://www.archdaily.com/961333/what-is-placemaking)