Skip to main content

Brand implementation

This change will take time as we transition to our new brand. We will be fiscally responsible in every decision we make and this will be a common thread in the multi-year implementation. We're being strategic in the changes we make to minimize the impact to the campus community. This means the implementation of the new brand will begin during a time when university communications are being updated as a normal course of business. And, it’s an investment that has not happened in the 17-year history of the university. Many of the signs that you see on campus were intended to be temporary and have already outlived their useful purpose.

Timeline (initial transition)

  • April to June
    • Creative design including, but not limited to, stationery, posters, internal signage, office and window decals, digital templates.
    • Brand Central website updated.
    • Ongoing communications to internal stakeholders, external audiences to provide updates.
    • Removal of non-essential branding and signage.
    • Website development to reflect new brand and improved UX.
    • OUF preparation – updates to booth, video, print, production, communications.
    • Launch new E-store - promotion of new stationery and print materials.
    • Events - following convocation, other events can begin to use the new branding.
  • July
    • Orders for stationery and promotional materials - production of core stationery, business cards, promotional materials for all faculties and departments.
    • Creative development - update of marketing materials with new brand for September distribution.
  • August
    • Launch our new mobile app.
    • Launch digital assets - website, digital signage and kiosks.
    • Installation of Phase 1 signage.
  • September
    • Brand celebration activities, partnered with orientation.
    • Updates to publications and communications materials (staff, faculty).
    • Major marketing materials completed -first released with 2019-2020 admission cycle (viewbooks, OUF) and varsity athletics.