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Our identity

Our identity signals the start of an exciting new era and reflects a stronger, emboldened campus spirit.

The iconic Shield represents a commitment to openness and possibilities. The Arrow reflects tech-forward momentum, always pointing towards a better future.

Our colour palette includes an infusion of orange to differentiate ourselves. A modern, customized wordmark complements a versatile typography system.

Our brand identity instils every university touch point including merchandise, website, printed collateral, way-finding and building signage, and social media. More than just a logo, the identity helps to tell our story with consistency, unity, and pride.

For more information contact brand@ontariotechu.ca.


Ontario Tech University logo components