About our brand

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

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Ontario Tech University

We're a modern, nimble and tech-focused institution. Our brand name raises awareness of our strong reputation and demonstrates our place amongst global post-secondary technology institutions.

Our official name remains University of Ontario Institute of Technology and it’ll be used for our degree parchments and official documents. All other communications and references must be Ontario Tech University.

Reminders:

Don’t incorporate OTU or any other acronym into communications or designs.
When referencing our university in body copy, use the full name Ontario Tech University and Ontario Tech in subsequent references.
When using a faculty signature, ensure Ontario Tech University is prominently placed elsewhere within the same communication.

Our identity

Our identity signals the start of an exciting new era and reflects a stronger, emboldened campus spirit.

The iconic Shield represents a commitment to openness and possibilities. The Arrow reflects tech-forward momentum, always pointing towards a better future.

Our colour palette includes an infusion of orange to differentiate ourselves. A modern, customized wordmark complements a versatile typography system.

Our brand identity instils every university touch point including merchandise, website, printed collateral, way-finding and building signage, and social media. More than just a logo, the identity helps to tell our story with consistency, unity, and pride.

For more information contact brand@ontariotechu.ca.