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Brochures

7.5" x 7.5" Brochure guidelines

The positive and negative Arrow device can be used in flexible grids. The brand patterns can be utilized in impactful ways, as well as the Colour Blocks and Bars.

  • Keep equal white space on the right rag of the title: don’t run text close to the image.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Keep width of the margins at 0.75”. Keep height of the Colour Bars at 0.75”.
  • Keep Colour Bars free from text. with the exception of Ontario Tech Univeristy, when a Signature Identity is used.

Brochure example 1


Interior spreads can employ the margins, Arrow device, callouts, quotes, imagery, big numbers and brand patterns in a variety of ways to create interesting and impactful spreads.

  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three–four levels to maintain clean typography and orderly layouts.
  • Retain width of the margins at 0.75”.
Brochure example 2