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Postcards

Portrait 5.5" x 8.5" postcard guidelines

Smaller printed pieces follow the same guidelines as posters and repeat some foundational elements.

  • When large blocks of text are placed within blocks of colour, limit to one instance per design, and allow generous space inside the colour block to prevent crowded, jammed elements.
  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 0.75”. Don’t reduce the height of the Colour Bars below 0.75”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.

Portrait postcard example 1

Portrait postcard example 2


Landscape 8.5" x 5.5" postcard guidelines

Smaller printed pieces follow the same guidelines and repeating some foundational elements.

It’s important to maintain the 0.75" margin grid.

  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 0.75”. Don’t reduce the height of the Colour Bars below 0.75”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.

Landscape postcard example 1

Landscape postcard example 2