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11" x 17" Poster guidelines

Example using our image assets

This template option keeps the Signature Identity at the top near the Arrow and Ontario Tech University in the Colour Bar.

When using the Primary logo on your poster, the Colour Bar remains free of text.

The Colour Bar can be in any of our primary colours while considering contrast and colour ratio within the design.

  • Select image from our professionally shot, on-campus image assets, if possible.
  • Don’t reduce the width of the margins below 1”.
  • Don’t reduce the height of the Colour Bars below 1”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.
  • Remove Colour Bar if full bleed isn’t possible.
  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.

11x17 Poster example 1

11x17 Poster example 2


Example without our image assets

When our own image asset isn’t suitable—for example promoting a featured speaker—a typographic-driven template can be used.

  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 1”. Don’t reduce the height of the Colour Bars below 1”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.
  • Remove Colour Bar if full bleed isn’t possible.

11x17 poster example 3


Example using our brand pattern

If a photo isn’t available or suitable, one of our Brand Patterns can be used to create a striking, branded design.

This template option shows the proper application of the Colour Bar with the Primary Logo.

  • Never pair a brand pattern with a photo.
  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 1”. Don’t reduce the height of the Colour Bars below 1”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.
  • Remove Colour Bar if full bleed isn’t possible.

11x17 poster example 4


Example using our image assets - positive arrow

This template makes use of the Arrow device in its positive version.

  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 1”. Don’t reduce the height of the Colour Bars below 1”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.
  • Don’t use Colour Bars when full bleed isn’t possible.

11x17 poster example 5

11x17 poster example 6


Example using our brand pattern - positive arrow

This template makes use of a Brand Pattern in place of an image.

  • Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
  • Don’t use drop shadows, gradients or other effects on text or design elements.
  • Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
  • Don’t reduce the width of the margins below 1”. Don’t reduce the height of the Colour Bars below 1”.
  • Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.
  • Don’t use Colour Bars when full bleed isn’t possible.

11x17 poster example 7

11x17 poster example 8