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Brand Identity

Creating and maintaining a strong brand image is critical to our continued success and growth. The guidelines and tools on this website ensure all aspects of our brand are clear, and help to articulate, express and evaluate the brand in every aspect of our daily work. Our easy-to-use brand guidelines introduce the necessary protocols required to effectively leverage our brand identities and it’s important that these standards are respected and adhered to.

If you have any questions regarding these guidelines, contact us

Our Quick Reference Guides have the information you (or vendors) need to develop branded communications materials.

Logo

Logo

Logo formats, versions, logo elements, Coat of Arms, and usage guidelines
Fonts

Fonts

Fonts, downloads and usage guidelines
Colours

Colours

Colour palettes and usage guidelines
Design elements

Design elements

Brand patterns, graphs and charts, colour bars and blocks
Signature Identities

Signature Identities

Approved Signature Identities
Spirit Brand

Spirit Brand

Spirit Brand logos and usage guidelines