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Brand patterns

Our playful series of patterns complement the brand and extend its visual language. Inspired by elements of the Symbol, they express energy, direction, connectedness, and spirit.

Brand pattern examples

We have patterns for use in your documents. Patterns should be used selectively and without visual conflict. They should add visual impact to your layout and reinforce the brand in a subtle way by showcasing brand colours and recognizable elements in an interesting way. Choosing the right pattern can make your material look distinct and reinforce the tone of your communication.

Patterns can be used monochromatically as subtle textures (e.g. a divider slide in a presentation, the inside of a tent card, specialty merchandise, environmental graphics, a high-impact graphic spread or in place of an image or header in collateral.)

Contact Communications & Marketing at to request these patterns.

Brand pattern examples

Pattern examples

Symbol vs Zoomed-in Logo Pattern

Not to be confused with our Symbol, which is always shown in its entirety, the zoomed-in logo pattern is a flexible, hard-working design element. The colour blocks can interchange and different parts can be cropped/highlighted to convey pathways or to contrast a busy page. The edges of the pattern must be cropped in some way to distinguish it from our Symbol.

Example of Symbol vs Zoomed-in Logo Pattern

Best Practices

  • Avoid layering text directly over the busy areas of the patterns.
  • Avoid pairing with imagery.
  • Avoid using multiple patterns on the same page.
  • Playing with the scale or crop of the pattern can impact the effect they have in your layout.
  • Adjusting colour and stroke lines within the patterns is not recommended.

Contact Communications & Marketing at to request these patterns.