Colours
Primary palette
Our primary colour palette consists of three bold colours: two traditional blues, paired with a vibrant orange. These
convey enthusiasm, creativity, success, encouragement, change and determination.
Follow these unique colour breakdowns for appropriate reproduction across all mediums.
Use these colours at full strength, not tinted or multiplied. (Monochomatic tinting approved in Brand Art only)
Accessible text colour(minimum 24px)
C100 M58 Y9 K46
R0 G60 B113
#003C71
C100 M31 Y0 K0
R0 G119 B202
#0077CA
Accessible text colour (minimum 24px)
C0 M70 Y100 K0
R231 G93 B42 *
#E75D2A *
* Tech Tangerine and AODA compliance
Digital: We’ve developed a custom breakdown for using Tech Tangerine RGB or HEX colour text on a white background. Use these values and maintain a minimum of 24px font size.
Print: Avoid using Tech Tangerine in font smaller than 16pt in print applications.
Secondary palette
Our neutral secondary colour palette supports and complements our bold primary palette.
Our warm, cool and dark greys can be used as tints as needed for contrast in application.
Minimum contrast ratios must be met for use of grey values. Black text must be used on warm and cool grey to be web compliant.
C9 M11 Y13 K20
R172 G163 B154
#ACA39A
C20 M14 Y12 K40
R167 G168 B170
#A7A8AA
C45 M25 Y16 K59
R91 G103 B112
#5B6770
C100 M75 Y50 K50
R0 G40 B60
#00283C
Colour-use ratio
This is the recommended usage ratio guide in application.
Our Future and Simcoe Blues are used most prominently, balanced with a generous amount of white.
Reserve our Tech Tangerine for more judicious and strategic pops of colour and for our Arrow. Complement this with the secondary palette.
#0077CA
#005793
#003C71
#042A4B
