We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

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Fonts

Official fonts
Usage guidelines
Download Ubuntu

Our Wordmark incorporates a new font, Ubuntu. It’s versatile, approachable, comes in a variety of weights and is also designed for digital use. Ubuntu can be used for all of our communication, marketing and digital materials.

Official fonts

Primary font: Ubuntu

All documents should incorporate the primary font within the material to ensure it relates to our brand.

In good typography practice, it’s important to consider the size, style and weight of the font in your document. Adding contrast to the typography setting helps your reader understand emphasis and hierarchy within the communication. Consider keeping consistent typographic styles within your document to ensure visual aesthetic is simple and clean.

Secondary Font: ITC Franklin Gothic STD

Strong brands usually employ more than one typeface. Different typefaces have differing attributes and can be applied in applications and communication hierarchies to create distinct tones and emphasis.

Our secondary font is ITC Franklin Gothic STD. It features a robust type family that is extremely versatile and flexible for any potential application. It can be used in all marketing and digital materials.

Franklin Gothic was selected because it works to complement our primary font (Ubuntu).

Default Font: Arial

Arial can be used in documents from external sources or in PowerPoint presentations when a copy of our primary or secondary font isn’t available.

Usage guidelines

Correct usage

Our marketing and design pieces should feel connected to the same brand. Consistency in typography application signifies that the communication comes from Ontario Tech University.

Aim to use our primary font, Ubuntu, as primary headline/display, intro paragraphs and subheads to show off its unique letterforms. Upper and lower case Ubuntu is preferred.

Our secondary font, ITC Franklin Gothic STD, is well suited to smaller support copy like body text, also as subheads, and eyebrow headlines. All caps, title or upper/lowercase combinations work.

Incorrect usage

Within a paragraph or a single block of text, avoid using multiple sizes of fonts, multiple colours of text, or mixing of fonts.

Ubuntu’s Condensed and ITC Franklin Gothic STD’s compressed fonts are helpful in limited spaces, infographics, and to provide typographic hierarchy and visual contrast. For legibility, don’t use small point sizes. Setting below 12pt in print isn’t recommended.

Download Ubuntu

Ubuntu is a free, open-source font that can be downloaded from the Ubuntu website .

There are many tutorials online on how you can install new fonts, including one at How-To Geek , which walks through installing a new font on Windows, Mac and Linux operating systems.