We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

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Symbol

Symbol formats
Colour variations
Usage guidelines

Symbol formats

Primary Spirit Symbols

The Ridgebacks Paw and Dog with the Shield are the primary Spirit Brand Symbols. They should be used in the most visible and high profile Spirit Brand touchpoints.

By setting the Paw and Dog within the italicized Shield, we draw an important connection between the Spirit Brand and Masterbrand.

Paw with Shield symbol — Paw with Shield

Dog with Shield symbol — Dog with Shield

Secondary Spirit Symbols

The Ridgebacks Paw and Dog without the Shields are secondary Symbols. They should be used as supportive elements and used more sparingly in the brand touchpoints.

Colour variations

As a general rule, and whenever possible, the Symbol should always be used in its full-colour version. Greyscale and black versions should only be used in specific cases.

Ensure the logo is always reproduced with approved artwork files and the correct format is used for the appropriate medium.

Usage guidelines

To ensure our brand is represented effectively, the Symbols must be used correctly. This page shows the correct amount of clear space around the Spirit Brand Symbols.

The same spacing rules apply to all variations of the Symbols.

Note: the minimum size application of Symbols.

Incorrect usage

Below are examples of how our Spirit Brand Symbols and Wordmarks shouldn't be used. The same rules apply to all variations of the Symbols and Wordmarks.