Brochures

The positive and negative Arrow device can be used in flexible grids. The brand patterns can be utilized in impactful ways, as well as the Colour Blocks and Bars.

• Keep equal white space on the right rag of the title: don’t run text close to the image.
• Don’t use drop shadows, gradients or other effects on text or design elements.
• Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
• Keep width of the margins at 0.75”. Keep height of the Colour Bars at 0.75”.
• Keep Colour Bars free from text. with the exception of Ontario Tech Univeristy, when a Signature Identity is used.

Interior spreads can employ the margins, Arrow device, callouts, quotes, imagery, big numbers and brand patterns in a variety of ways to create interesting and impactful spreads.

• Don’t use drop shadows, gradients or other effects on text or design elements.
• Restrain information hierarchy to three–four levels to maintain clean typography and orderly layouts.
• Retain width of the margins at 0.75”.