Postcards

Smaller printed pieces follow the same guidelines as posters and repeat some foundational elements.

• When large blocks of text are placed within blocks of colour, limit to one instance per design, and allow generous space inside the colour block to prevent crowded, jammed elements.
• Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
• Don’t use drop shadows, gradients or other effects on text or design elements.
• Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
• Don’t reduce the width of the margins below 0.75”. Don’t reduce the height of the Colour Bars below 0.75”.
• Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.

Smaller printed pieces follow the same guidelines and repeating some foundational elements.

It’s important to maintain the 0.75" margin grid.

• Limit text to small, digestible chunks of information—daunting amounts of type are less likely to be read.
• Don’t use drop shadows, gradients or other effects on text or design elements.
• Restrain information hierarchy to three to four levels to maintain clean typography and orderly layouts.
• Don’t reduce the width of the margins below 0.75”. Don’t reduce the height of the Colour Bars below 0.75”.
• Don’t fill Colour Bars with text with the exception of Ontario Tech University, when a Signature Identity is used.