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Wordmark formats

Ontario Tech and Ridgebacks Wordmarks can be used to establish recognition of our university.

These Wordmarks protect and improve the university’s athletics brand equity, and it’s important to apply them in a consistent manner across all platforms.

The incorporation of the Wordmark with the Spirit Symbols depends on the application and space available.

Primary Paw Symbol and Wordmark

Primary Dog Symbol and Wordmark

Ridgebacks Primary Wordmark

Ontario Tech Spirit Wordmark

Colour variations

As a general rule, and whenever possible, the Wordmark should always be used in its full-colour version. Greyscale and black versions should only be used in specific cases.

Ensure the Wordmark is always reproduced with approved artwork files and the correct format is used for the appropriate medium.

Primary Symbols and Wordmark

Ridgebacks primary symbol and wordmark logo versions

Ridgebacks Primary and Ontario Tech Spirit Wordmarks

Spirit brand wordmark versions

Usage guidelines

To ensure our brand is represented effectively, the Wordmark must be used correctly. This page shows the correct amount of clear space around the Spirit Brand Wordmark. The same spacing rules apply to all variations of the Wordmark.

Note: the minimum size application of Wordmarks.

Spirit brand wordmark usage guidelines

Incorrect usage

Below are examples of how our Spirit Brand Symbols and Wordmarks shouldn't be used. The same rules apply to all variations of the Symbols and Wordmarks.

Examples of incorrect spirit brand usage