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Wordmarks

Wordmark formats

Ontario Tech and Ridgebacks Wordmarks can be used to establish recognition of our university.

These Wordmarks protect and improve the university’s athletics brand equity, and it’s important to apply them in a consistent manner across all platforms.

The incorporation of the Wordmark with the Spirit Symbols depends on the application and space available.

Primary Paw Symbol and Wordmark


Primary Dog Symbol and Wordmark


Ridgebacks Primary Wordmark


Ontario Tech Spirit Wordmark


Colour variations

As a general rule, and whenever possible, the wordmarks should always be used in its full-colour version. Reverse, white and black versions should only be used in specific cases. Ensure the wordmark is always reproduced with approved artwork files and the correct format is used for the appropriate medium. All logo files are available in CMYK, PMS and RGB.

NOTE: Contact brand@ontariotechu.ca for permission before using the Ontario Tech name and/or wordmark in your project.

Primary Symbols and Wordmark

Ridgebacks primary symbol and wordmark logo versions

Ridgebacks Primary and Ontario Tech Spirit Wordmarks

Spirit brand wordmark versions

Usage guidelines

To ensure our brand is represented effectively, our wordmarks must be used correctly. This page shows the correct amount of clear space required.

Note: the minimum size application of Wordmarks.

Spirit brand wordmark usage guidelines

Incorrect usage

Here are examples of how our Spirit Brand wordmarks shouldn’t be used. The same rules apply to all variations.

Examples of incorrect spirit brand usage