Wordmarks
Wordmark formats
Ontario Tech and Ridgebacks Wordmarks can be used to establish recognition of our university.
These Wordmarks protect and improve the university’s athletics brand equity, and it’s important to apply them in a consistent manner across all platforms.
The incorporation of the Wordmark with the Spirit Symbols depends on the application and space available.
Primary Paw Symbol and Wordmark
![Ridgebacks logo](https://cdn.brandfolder.io/FE9E4T46/as/pwcedu-9pcky0-9wg4m9/Ridgebacks_Primary_Paw.jpg)
Primary Dog Symbol and Wordmark
![Ridgebacks logo](https://cdn.brandfolder.io/FE9E4T46/as/pwccal-5om28o-d6ynno/Ridgebacks_Primary_Dog.jpg)
Ridgebacks Primary Wordmark
![Ridgebacks logo](https://cdn.brandfolder.io/FE9E4T46/at/pwcbhm-2k6gi8-4y3nnk/Ridgebacks_Primary_Wordmark_RGB_150ppi.jpg)
Ontario Tech Spirit Wordmark
![Ontario Tech Spirit Wordmark](https://cdn.brandfolder.io/FE9E4T46/at/pwccla-6by1fs-7i621q/Ontariotech_Spirit_Wordmark_RGB_150ppi.jpg)
Colour variations
As a general rule, and whenever possible, the wordmarks should always be used in its full-colour version. Reverse, white and black versions should only be used in specific cases. Ensure the wordmark is always reproduced with approved artwork files and the correct format is used for the appropriate medium. All logo files are available in CMYK, PMS and RGB.
NOTE: Contact brand@ontariotechu.ca for permission before using the Ontario Tech name and/or wordmark in your project.
Primary Symbols and Wordmark
![Ridgebacks primary symbol and wordmark logo versions](https://shared.ontariotechu.ca/shared/department/communications/brand/spirit-brand/ridgebacks-primary-versions.jpg)
Ridgebacks Primary and Ontario Tech Spirit Wordmarks
![Spirit brand wordmark versions](https://shared.ontariotechu.ca/shared/department/communications/brand/spirit-brand/workmark-versions.jpg)
Usage guidelines
To ensure our brand is represented effectively, our wordmarks must be used correctly. This page shows the correct amount of clear space required.
Note: the minimum size application of Wordmarks.
Incorrect usage
Here are examples of how our Spirit Brand wordmarks shouldn’t be used. The same rules apply to all variations.