Quotation marks

Double quotation marks are only used for direct speech. Use single quotation marks only when quoting within a quote or sometimes when denoting a phrase or concept. Quotation marks are not used for emphasis or event/publication titles.

For example: Nearly 70 years after George Orwell introduced the concept ‘Big Brother is Watching You’ in the novel Nineteen Eighty-Four, the phrase remains synonymous with the idea of privacy invasion and government surveillance.

A Communication and Digital Media researcher at Ontario Tech University says data management and monitoring today is far more complicated than the concept of ‘Big Brother’.