Proper names

For corporate and promotional names, capitalize only the first letters of words.

Example: Visa, not VISA

For names with other internal capitalization, follow the established style unless it affects readability.

Example: MyOntarioTech, IBM, UB Café, VIA Rail, ACE.

Corporate names should start with an uppercase letter. Exceptions include product names that follow brand-specific styling.

Example: Adidas (not adidas), Amazon (not amazon)
Exceptions: iPhone, iPad

Follow the organization’s branding. When in doubt, check the company’s official website.