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Proper names

For corporate and promotional names, capitalize only the first letters of words.

For example: Visa, not VISA

For names with other internal capitalization, follow its established capitalization unless it hampers readability.

For example: MyCampus, IBM, UB Café, VIA Rail, ACE

Uppercase the first letter of corporate names: Adidas (not adidas), Amazon (not amazon).

Exceptions: iPhone, iPad

Note: Follow the organization’s branding. When in doubt, refer to its website.