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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services

ONEbrand Strategy

The success of our brand relies on having one unified brand: Ontario Tech University. Our ONEbrand strategy brings our campus community together as one by using:

  • The Ontario Tech University logo system.
  • Consistent messages aligned with the university's strategic priorities.
  • More visuals instead of words, and a new tone and voice in the way we communicate.
  • Pantone colours from the logo.


  • Improved brand presence.
  • Integrated communications.
  • Simple, easy to navigate.
  • Cost effective.
  • Leverages brand investment.

Our Brand Architecture below describes how units within the university fit into the ONEbrand strategy.


The Masterbrand is the university's primary identity.

Ontario Tech University logo

Spirit Brand

The Spirit Brand is the university's identity for Spirit and Athletics.

Spirit Brand


Signature Identities

Signature Identities are used to highlight faculties and units to place them within the brand hierarchy. Only units specified are permitted. See the Signature Identities section for a full list of approved identities.

Signature identities