Skip to main content

ONEbrand Strategy

The success of our brand relies on having one unified brand: Ontario Tech University. Our ONEbrand strategy brings our campus community together as one by using:

  • The Ontario Tech University logo system.
  • Consistent messages aligned with the university's strategic priorities.
  • More visuals instead of words, and a new tone and voice in the way we communicate.
  • Pantone colours from the logo.


  • Improved brand presence.
  • Integrated communications.
  • Simple, easy to navigate.
  • Cost effective.
  • Leverages brand investment.

Our Brand Architecture below describes how units within the university fit into the ONEbrand strategy.


The Masterbrand is the university's primary identity.

Ontario Tech University logo

Spirit Brand

The Spirit Brand is the university's identity for Spirit and Athletics.

Spirit Brand


Signature Identities

Signature Identities are used to highlight faculties and units to place them within the brand hierarchy. Only units specified are permitted. See the Signature Identities section for a full list of approved identities.

Signature identities