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Ontario Tech acknowledges the lands and people of the Mississaugas of Scugog Island First Nation.

We are thankful to be welcome on these lands in friendship. The lands we are situated on are covered by the Williams Treaties and are the traditional territory of the Mississaugas, a branch of the greater Anishinaabeg Nation, including Algonquin, Ojibway, Odawa and Pottawatomi. These lands remain home to many Indigenous nations and peoples.

We acknowledge this land out of respect for the Indigenous nations who have cared for Turtle Island, also called North America, from before the arrival of settler peoples until this day. Most importantly, we acknowledge that the history of these lands has been tainted by poor treatment and a lack of friendship with the First Nations who call them home.

This history is something we are all affected by because we are all treaty people in Canada. We all have a shared history to reflect on, and each of us is affected by this history in different ways. Our past defines our present, but if we move forward as friends and allies, then it does not have to define our future.

Learn more about Indigenous Education and Cultural Services


Throughout this process we received a number of questions related to the new brand. Answers have been provided, and we will continue to update this page as we receive new questions. If you have a question that isn't answered below, email us.

You asked, we answered

Our new brand explained

  • Why the new brand identity?

    Since its founding in 2002, the university has quickly established itself as one of Canada’s newest publicly funded research universities; it has enjoyed many successes and is well-positioned for the future. We have a great story to tell. Unfortunately, the university has struggled with developing a definitive identity. A unified brand platform will strengthen our ability to significantly enhance our image and reputation going forward.

    Our new brand is:

      • Simple, unique and identifiable: stands out in a crowded academic landscape.
      • Technology-focused: consistent with our mandate, communicates our positioning as an innovative and leading-edge technology-focused institution.
      • Modern and relevant: approachable, untraditional and confident.
      • Flexible: useable across multiple applications that range in scale and touchpoints.
  • Why invest in a new brand at a time when the university is exercising restraint in its expenses?
    This change will take time and investment. We will be fiscally responsible in every decision we make and this will be a common thread in the implementation. We are being strategic in the changes we make to minimize the impact to the campus community. This means that the brand will be implemented during a time when university communications are being updated as a normal course of business. And, it’s an investment that has not happened in the 17-year history of the university. Many of the signs that you see on campus were intended to be temporary and have already outlived their useful purpose. Now is the time to make this right.
  • What are we trying to accomplish with the new brand?
    The new brand aims to create a new and exciting platform on which we can share the story of the university, facilitate improved engagement with our various stakeholders, and bring us closer to the original mandate of the university.
  • Why should the brand matter to me?
    Strong brands get noticed. Awareness and familiarity of the university remains lower than we’d like. This affects recruitment efforts, donations, research grants, partnerships and more. Together, with this new brand platform, we will build general awareness, support and excitement for the university.
  • Has the university changed its name?
    We’re not changing the university’s formal name through this brand initiative; we’re changing the way we refer to the university so that it is clear and consistent. We’re adopting a similar approach to that of some other universities, such as Western (official name: University of Western Ontario) and Virginia Tech (official name: Virginia Polytechnic Institute and State University). The official university name will remain University of Ontario Institute of Technology.
  • Will the university’s degree change?
    No, the official name for the university is not changing. Our degrees will continue to be conferred by the University of Ontario Institute of Technology.

How we got here, and what’s next

  • How did the university arrive at this new brand?

    September 2018 - New potential moniker introduced to campus community

    October to November 2018 - Consultations and engagement with campus community

    December 2018 - New brand design initiated

    January to February 2019 - Brand Advisory Group reviews new brand options

    Monday, February 25 through Friday, March 1, 2019 - Brand Preview Week

    Wednesday, March 27, 2019 - New brand announcement

    Phased introduction April to August 2019 - Campus rollout and implementation (marketing, communications, branded items, brand opportunities)

    August through Fall 2019 - New brand external launch (2019-2020 admissions cycle, all marketing communications, website)
  • How was the feedback collected from all consultations, including the Preview Week, used to finalize the brand?

    Over the past four months we have benefited from more than 9,000 contacts across all stakeholder groups providing feedback and reactions throughout the process. 

    The feedback has helped us develop a short name as well as to refine the visual design that supports our new brand.

  • The new brand was announced on March 27. Why do I still see old logos all over campus?
    Following the new brand announcement, we will work on the transition in support of the new visual identity. Our Communications and Marketing department will lead this transition, with the support of stakeholders across the campus, in a phased approach. We expect to introduce significant changes to the identity across our campus after convocation in June and leading up to September, when we will host a celebratory launch as we welcome our campus community back for the new academic year. Over the next several months, the Communications and Marketing department will keep the campus community up to date and informed through our Brand Central website, where you will find the resources needed to help us through this change.
  • How can I help with the brand transition?

    We are all brand ambassadors. There are many ways you can assist with the brand transition:

    • Learn about the brand (identities, colours, key messages, fonts, etc.) at Brand Central.
    • Update your materials with the new logo.
    • Contact the Communications and Marketing department when you see an old logo, or the new one used incorrectly.
    • Use the templates available on Brand Central (available in June)

Our new look