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Content submission guidelines

We vet all content prior to publication on the digital signage network to ensure brand compliance and quality. This includes:

  • content
  • image editing
  • video

To submit digital signage content, fill out a Project Initiation form.

Acceptable content formats

Digital signage displays a variety of content. We've developed the following digital signage guidelines to encourage consistency in content, reduce editing time and ensure that information is submitted as close to broadcast-ready as possible. Each slide appears for 20 seconds at a time.

Text (announcements, events, etc.)

  • Use short, concise messaging.
  • Provide a short title, a maximum of two sentences and a short, memorable URL for more information.
  • Follow our branding and editorial guidelines and use either Ubuntu, ITC Franklin Gothic typeface, or Arial fonts.
  • Use a minimum font size of 90px for titles and 60px for body copy to ensure proper visibility at a distance.
  • Must be placed a minimum of 200px above the bottom edge of the image/video.

Images

  • Submit images or pre-designed signage in the original layered file (.psd, .eps, or .ai) for approval. 
  • Follow The Accessibility for Ontarians with Disabilities Act contrast requirements using the colour-testing tool on snook.ca. Guidelines for the proper placement of text and images are also available.

Video

  • Send video concepts to us for approval.
  • Requests for a custom video via the Project Initiation form.
  • Submit video footage at 1080p resolution (1920x1080px).

Important

  • Digital signage doesn't have an audio component.
  • An overlay containing the date and time is active along the bottom of our signage system. To avoid being covered by the overlay, all information contained within your sign must be at least 100px from the bottom.

digital signage guidelines