Content submission guidelines
We vet all content prior to publication on the digital signage network to ensure brand compliance and quality. This includes:
- content
- image editing
- video
To submit digital signage content, fill out a Project Initiation form.
Acceptable content formats
Digital signage displays a variety of content. We've developed the following digital signage guidelines to encourage consistency in content, reduce editing time and ensure that information is submitted as close to broadcast-ready as possible. Each slide appears for 20 seconds at a time.
Text (announcements, events, etc.)
- Use short, concise messaging.
- Provide a short title, a maximum of two sentences and a short, memorable URL for more information.
- Follow our branding and editorial guidelines and use either Ubuntu, ITC Franklin Gothic typeface, or Arial fonts.
- Use a minimum font size of 90px for titles and 60px for body copy to ensure proper visibility at a distance.
- Must be placed a minimum of 200px above the bottom edge of the image/video.
Images
- Submit images or pre-designed signage in the original layered file (.psd, .eps, or .ai) for approval.
- Follow The Accessibility for Ontarians with Disabilities Act contrast requirements using the colour-testing tool on snook.ca. Guidelines for the proper placement of text and images are also available.
Video
- Send video concepts to us for approval.
- Requests for a custom video via the Project Initiation form.
- Submit video footage at 1080p resolution (1920x1080px).
Note: Digital signage doesn't have an audio component. Closed captioning isn't a suitable replacement since it does not have the same impact it does on a computer.